Todd Lay has been an entrepreneur since he was 19. In his previous life he operated a talent agency that spread over 3 states. Some of his clients were Actor Robin Williams, Pulte Homes, Anheiser Busch, and Pride Industries to name a few. Frustrated with the number of administrative tasks that bogged him down while running his own small businesses, Todd decided to create a virtual support services company to assist others facing the same challenges. SimpleBackOffice was the result. Todd and his family lives in Rocklin with his 3 children.